In the middle of Kansas, Lawrence is known for being an eclectic and open minded town, especially when it comes
to smoking. Given this culture, it’s not surprising that during the 2003 school year, the Lawrence Journal-World reported that the number of high school students in Lawrence who used marijuana at least once a month was 10% higher than the state average.
Out of the over 70 smoke shops in Lawrence, the majority are concentrated on Massachusetts Street. However, smoke shops have recently begun to show a trend in emerging within walking distance of Free State High School, becoming even more accessible to high schoolers.
Students are aware of how easily they can acquire nicotine, marijuana and tobacco. According to a survey conducted by the Lawrence Journal-World, 21.4% of eighth graders in Lawrence claimed that it was ‘very easy’ to purchase marijuana. That’s a 6.8% increase compared to the rest of the state.
Lawrence being in a college town may explain the accessibility of smoke shops to high schoolers, but it’s not excusable. Although specific shops in Lawrence are infamous for selling to minors, all subtly appeal to students with their advertising
methods.
On the exterior, smoke shops are easily recognizable with their neon lights and bright signs. Inside, weed pens and carts are just as bright with flavors that include almost any fruit or sweet. Ironically, these descriptions are often used to describe any candy store, which is specifically designed to lure in children.Although their marketing strategy is harmful, it is effective. With one sale, the industry often gains a lifelong customer. According to the American Lung Association, adolescents are more susceptible to nicotine, marijuana and tobacco addictions after their first usage. Smoke shops are intentionally targeting a vulnerable audience; they’re aware that it’s more than a cart, pen, or e-cigarette being sold: it’s a lifelong addiction.
The effects of smoke shops ignoring the risks for profit are detrimental. At this rate, 5.6 million minors today will die prematurely due to smoking diseases, according to the American Lung Association.
Of course, some students are capable of monitoring their usage, but the effects on those who aren’t is cause enough to stop targeting children when advertising harmful and addictive substances.
